It is hard to overstate the importance of weed as a determining factor in the lives of West Coast teenagers. Weed was the reason girls selected clothes based on fuzziness, the reason boys sounded dumb, the reason we inflected every sentence as a question and used like and you know as phatic communications. In an era of T9 input, text messages begun with I would automatically fill in mstoned. Anyone familiar with the dim and spray-scented bedrooms of a weedy adolescence will recognize in Hollister’s decor an environmental proxy of the average Friday night. Weed may not be for sale at Hollister, but its exigencies are everywhere.Molly Young, SWEATPANTS IN PARADISE, The Believer.
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