Today, good taste is often erroneously rejected as old fashioned because the ordinary man, seeking approval of his so-called personality, prefers to follow the dictates of his own peculiar style rather than submit to any objective criterion of taste. What some may praise as personal styles are in reality small and empty peculiarities, frequently damaging, that masquerade as innovations. Jan Tschichold, an English typographer, from his essay “Clay in a Potter’s Hand,” 1948.
Do I agree with him? I’m not sure yet.
